From 100K to 10M+ Users
Product strategy and leadership that scales—proven at Spotify, Electrolux, and beyond
Book a Free Consultation15 Years Building Products That Matter
I've led product strategy and launches at some of the world's most innovative companies. From scaling Spotify's wearables from 100K to 10M+ users globally, to defining multi-year digital strategies for Electrolux's global appliance platforms, to pioneering ML solutions that increased sales by 80% at Fyndiq—I bring hands-on experience taking products from idea to market success.
How I Can Help
Product Strategy & Roadmapping
Define winning strategies that align with business goals. I've created multi-year digital roadmaps for global brands like Electrolux, integrating AI thinking and platform strategy to drive measurable outcomes.
0-to-Launch Execution
Ship products that make headlines. Led global launches including Spotify for Apple Watch, WearOS, and Garmin—navigating complexity, aligning C-level stakeholders, and delivering products users love.
Scale & Growth
Grow from early adopters to millions of users. Applied proven frameworks for user acquisition and engagement to scale Spotify wearables 100x—from 100K to 10M+ users globally.
Team Building & Mentorship
Build high-performing product teams. Currently mentoring 6 Product Managers at Electrolux, introducing continuous discovery and shifting organizations from feature factories to outcome-driven execution.
Track Record
Electrolux
Group Product Manager
Leading digital product strategy for the Care vertical. Launched global multi-brand platform replacing dozens of regional apps—driving significant improvements in UX, quality, and scalability.
Spotify
Product Manager
Led wearables and in-car experience. Scaled from 100K to 10M+ users. Shipped Spotify for Apple Watch, WearOS, Garmin, Fitbit, and the first Spotify AR experience with Magic Leap.
Kry
Senior Product Manager
Led growth team for Swedish market. Designed and launched digital health products including high-visibility vaccination initiatives that drove user engagement and adoption.
Truecaller
Product Owner
Managed iOS app with 5M+ MAUs. Introduced monetization strategies and optimized product experience for millions of users.
Fyndiq
Product Manager
Pioneered machine learning solutions for product categorization, enhancing discoverability and increasing product sales by 80%.
Let's Build Something Great
Whether you're launching a new product, scaling to millions of users, or building a world-class product team—let's talk about how I can help.
Book a Free ConsultationEmail: info@aardvark.pm